Welcome to the Centre of Media Culture
The center is the point of contact when it comes to topics in the field of “media culture” and promotes networking with other scientific, artistic or economic institutions and the transfer of scientific content. Seminars and workshops offer students and interested parties exciting topics for final theses and projects and opportunities for further qualification. In addition to research, space is also given to artistic projects.
Unternehmen gründen und führen Prof. Dr. Alfred-Joachim Hermanni
On April 7, 2025, his 14th book was published: „Unternehmen gründen und führen. Ein praxisnahes Handbuch für Start-ups und Jungunternehmen“, published by Vahlen Verlag.
On 344 pages, Prof. Dr. Alfred-Joachim Hermanni imparts his knowledge as a former managing director of a large company and successful start–up founder. 30 central subject areas, over 300 practical tips, 20 illustrations and 9 tables ensure clear structures and comprehensible content.
DEI in international organizations - between strategy and lived practice
On 9 May, guest lecturers Dr Anna Pfeiffer and Anne Barnea will provide practical insights into the implementation of DEI in international organizations. Since 2025, both have been co-founders of rethinking-workplaces.com, a platform for inclusive work culture and value-oriented leadership.
The presentation will shed light on key questions: What does DEI mean in concrete terms in everyday life? Where do areas of tension arise between strategy and reality? And how can we work together in teams with different cultural backgrounds to create inclusive, respectful collaboration? Using concrete examples from practice, challenges and solutions will be presented – with a focus on intercultural communication and the small but decisive moments in everyday life in which inclusion actually becomes apparent.
Acting- and Collage-Workshop with Sandra di Stefano
Sandra is coming to us on May 8 and 13 with two exciting workshops! Sandra di Stefano is an internationally and interdisciplinary active artist who also focuses on acting, painting and collage. She is known for her expressive and colorful paintings. Her works are characterized by a gestural painting style in which the application of paint has a dynamic and lively effect. At times she combines different materials, found objects and painting to create new contexts and meanings. Her works thus have a poetic effect and tell stories through fine details and subtle colors.
Art on the body
Magic in the moment
As part of a special workshop, our students had the opportunity to work with the talented artist Wing Sum Diana Chan.
Over the course of two intensive and inspiring days, extraordinary images were created – whether on a blossoming cherry tree, in the studio or with fire. Diana presented herself in artistically painted body art and impressive outfits. This was complemented by Japanese kimonos, Chinese costumes – and lots of good humor.
On 16.06. there will be a free online conference with great artists and scientists from different countries! You will learn something about staging, documentation and creativity. As a university institute we can offer you this illustrious line-up for free via Zoom!
Art & AI
For a long time, it was assumed that simpler jobs would be the first to be taken over by artificial intelligence (AI). Now numerous programs show that AI is ideally suited to producing creative works – from photorealistic works to creative essays. Our research group is asking whether or to what extent works created by AI can be described as art and what implications this has.
In a semester project, the students of the “New Media and Intercultural Communication” course pursued their own projects, which they approached with an interest in knowledge or communication on the one hand, and with a creative visual implementation on the other. Psychological well–being is a dazzling term that not only refers ex negativo to the absence of disorders, but also to a comprehensive sense of well–being that enables the personality to develop. The students have chosen a variety of approaches and implementations for this topic.
Foto: Jilg Christine
Workshop Umweltfotofestival Zingst
Every year, the festival in Zingst on the Baltic Sea attracts numerous photographers who come to listen to lectures or take part in workshops on various topics ranging from landscape to abstract photography. Our workshops focused on the creative staging of people in interaction with locations and the body as a canvas in bodypainting.
Foto: M. Jerrentrup Models: Rebeca Kühne, Lena Bachleitner